David Jones Limited

    quartered of 20 
I or II chequey arg and sa III or IV chequey arg and
 sa V chequey arg and sa VI or VII chequey arg and
 sa VIII or IX or X chequey arg and sa XI or XII chequey
 arg and sa XIII chequey arg and sa XIV or XV chequey
 arg and sa XVI or XVII or XVIII chequey arg and sa
 XIX or XX chequey arg and sa
over the quarters
2 flaunches az 
a fleur de lys or in dexter half bigger higher very
 much to the dexter much to the dexter
a fleur de lys or in sinister half bigger higher very
 much to the sinister much to the sinister
achievement an esquires helmet iron smaller much higher
torse or and gu smaller slightly smaller much to the
 sinister higher
mantling or and gu much smaller much higher slightly
 higher
crest a top half of a wyvern sa langued gu slightly
 smaller lower slightly lower to the sinister charged
 with two fleur de lys or fimbriated golden brown very
 much bigger very much further apart very much further
 apart very much further apart very much lower very
 much lower
supporters in the dexter a welsh dragon rampant gu
 bigger very much higher to the dexter charged with
 a dexter half of a demi bat arg grady in annulo rose-gold
 fimbriated gu reversed inverted bendwise sinister
 much bigger much higher very much to the sinister
 much to the sinister 
in the sinister a kangaroo salient sienna grady in
 annulo sangria bendwise sinister much bigger slightly
 bigger much higher slightly to the sinister
compartment vert very much higher much higher
motto "SEDULA CURA" very much higher higher smaller
 slightly smaller

(Previously entry no. 1998)

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Notes

The arms were officially granted on January 1, 1968. In the shield the subdivisions represent the many departments of a department store, while the cheeky portions stand for accounting (cf. the word 'exchequer'). The staunches and fleurs-de-lys are taken from the Arms of the Jones family less the anchors, since a differentiation is necessary. The supporters are a dragon for Wales, with white wings to differentiate it from the Royal Dragon, and a kangaroo for New South Wales. https://www.heraldry-wiki.com/heraldrywiki/wiki/David_Jones_Limited

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